menu
seacher

江西多乐彩走势图:An Exclusive Fen Chiew Tasting Dinner was held at London's Bulgari Hotel

江西多乐彩基本走势图 www.7jjvu.com.cn 2018-10-19 19:57:00 China Minutes

To celebrate the successful entry of Fen Chiew, a sorghum-based Chinese liquor originating from China's Shanxi Province into the UK's high-end market and the London-based Harrods department store, Cheng International Co Limited had invited 100 guests to attend a dinner which was held at the Bulgari Hotel, London. Participants included board members of the Shanxi Xinghuacun Liquor Group, Bulgari Group representatives, the London Philharmonic Orchestra, Barclays Bank senior executives, HSBC, Lloyds Bank, luxury brand partners and established names from British culture, art and fashion.

The Fen Chiew tasting dinner was held to enable Fen Chiew to become an established luxury product among the UK's high-end liquor brands. This dinner was also an opportunity for people to better understand the history and culture of Fen Chiew and Chinese baijiu in general, while becoming immersed in the flavors of this long-established Chinese spirit. This was an opportunity for both Chinese and British participants to sample one of most prestigious China's national baijiu brands.

Highlights of the evening:

Cheng International Co Limited cooperated with Bulgari Hotel to produce three exquisite delicacies, two of which were special custom-made cocktails using Fen Chiew as the base alcohol. At the same time, the bar provided Fen Chiew shots for guests to enjoy.

A four-course meal was served for dinner. Through the joint efforts of Cheng International Co Limited and Bulgari banquet chefs, three innovative dishes had been conjured up using Fen Chiew as one of the ingredients.

There was a music performance at dinner by the London Philharmonic Orchestra, a partner of Cheng International Co Limited.

A surprise gift has been given to each guest to conclude the evening.

Introduction to Fen Chiew:

In early October 2018, Fen Chiew from Xinghua village in China’s shanxi province entered London’s Harrods department store. Its unique blue and white porcelain bottle represents the long history of Fen Chiew and Chinese baijiu in general, which has become a great attraction in the Western market. A dedicated showcase area with Fen Chiew’s English logo has also been presented by Harrods.

The history of Fen Chiew can be described as a reflection of the history of Chinese baijiu. The history of Fen Chiew can be traced back to the Yangshao culture period more than 6,000 years ago. Xinghua village of Shanxi Province is the birthplace of Fen Chiew and “earthenware baijiu-making pots” were unearthed here. These pots are considered by the archaeological and spiritmaking industries to be the earliest brewing fermentation vessels. This is also the source of Chinese baijiu culture.

Fen Chiew has endured millennia of Chinese history and has experienced numerous glorious moments. As far back as 1500 years ago, Fen Chiew was highly praised by the Northern Qi Wucheng Emperor Gao Zhan when it was served at the royal court.

The most unique place in Xinghua village, Shanxi Province is the virgin forest covering more than 500 square kilometers, which has accumulated a rich abundance of water resources. This water filters through layers of rock resulting in a supply of sweet water, which can be tapped from the ground. The water used in the fermentation process is taken from the ground below Xinghua village and does not require the processing of natural pure water because it is clean and pollution-free.

Fermenting the baijiu in large vats embedded in the ground is a unique fermentation process created by the people of Xinghua village and has been passed down for thousands of years. The circular ceramic vats have a depth of 1.2 meters and a diameter of 0.8 meters. During fermentation, the grain is completely separated from the external soil, avoiding the interference of harmful microorganisms in the soil and air, which could influence the fermentation process. This ensures that the Fen Chiew is fragrant, pure and clean. The fermentation cycle generally lasts for at least 28 days.

Fen Chiew has been praised by the world for its "clear, positive, clean, cool, and fragrant" qualities. These five words not only highlight the quality and character of Fen Chiew, but also explain the process of Fen Chiew making.

Cheng International Co Limited

The exclusive UK distributor of the blue and white porcelain edition of Fen Chiew, Cheng International Co Limited was founded by Zhuqing Guan. Guan grew up in a family who ran a baijiu business. She has accumulated special skills and strong feelings for this variety of liquor.

· The family company Yingmin Sugar Wine Co., Ltd. was founded in 1996 and has cooperated with China's four major baijiu brands (Moutai, Wuliangye, Fen Chiew and Jiannanchun) for many years.

· Guan came to the UK to study economics and international business in 2007, and has actively participated in Chinese-British cultural and commercial exchange activities.

· In 2015, she officially took over the family business and began to prepare for the introduction of Chinese baijiu into the British market.

· In February 2018, Cheng International Co Limited cooperated with Bulgari luxury jewellery celebrating Lantern Festival with Fen Chiew.

· Since May 2018, Cheng International Co Limited has been setting out a long-term cooperation plan with Harrods.

· Since July 2018, Cheng International Co Limited has sponsored the Philharmonic Orchestra and begun a long-term relationship.

Zhuqing Guan, CEO, Cheng International Co Limited

“Cheng International Co Limited adheres to the business philosophy of honesty and sincerity. We hope to promote Chinese baijiu and baijiu culture in the UK's high-end market by promoting various forms of activities such as history and culture, brewing and crafts, as well as music and food. We hope that Europeans will be able to truly understand the charm of Chinese baijiu culture and create a new model for Chinese baijiu to enter the overseas high-end market.”

Advertising

COMMENTS

Are you a member?Have you logged in?

  • 西班牙航空调度员曾监测到有2架乌军机靠近MH17 2019-04-19
  • 芜湖警方回应“路虎烧车案”遇害人曾报警数次:如有失职绝不姑息 2019-04-19
  • 新疆阿拉山口口岸严防有害生物入境 2019-04-19
  • 涂颜淼:转变思维 做新时代的消防战士 2019-04-18
  • 来自井下580米的呼唤文章中国国家地理网 2019-04-18
  • 孙艺豪:党报网站要实现初心和创新离不开“信” 2019-04-18
  • 戴森:从电吹风到电动汽车,总共分几步? 2019-04-18
  • 朝鲜是否会成为越南或其它国家,都是内部使然,美国的动作不是决定性作用。说的更直接一点,这完全取决于本国工人阶级的马克思主义觉悟,国家是否承认存在阶级和阶级斗争。 2019-04-17
  • 《泄密者》提档6.15 终极预告预知真相 2019-04-17
  • 商务部发言人就美方公布对华贸易措施发表谈话 2019-04-17
  • 恭迎药王菩萨圣诞 祈愿众生身心康健! 2019-04-16
  • 习近平:请乡亲们同党中央一起,撸起袖子加油干! 2019-04-16
  • 十九大精神进网站:学通学透下真功夫 出新出彩掀新高潮 2019-04-16
  • 《对话·寓言2047》第二季在京首演 张艺谋玩起艺术与科技的碰撞 2019-04-15
  • 中国的强大不是说说而己,不要因为有俩钱就以为成了世界老大 ! 拥有保护财富和维护主权的能力,才是真正强大的标志!(原创首发) 2019-04-15
  • 771| 662| 34| 205| 473| 294| 12| 195| 863| 43|